Simple Facebook Marketing Tips to Dominate the Steep Competition

When it comes to Facebook marketing, a lot of people tend to exaggerate their strategies. They’re always looking at the numbers and how it factors into their overall social media marketing scheme. However, increasing your follower count and improving user engagement doesn’t have to involve a lot of monitoring on the numbers. What you need is to make some simple changes on the appearance of your Facebook page or profile. Keep in mind that billions of people are on Facebook. However, you can potentially attract no one if you’re not following these simple Facebook marketing tips that will dominate the competition:

 

Perfect Your Profile Picture

Your profile picture isn’t just about a random picture of yourself or your company logo. It’s a visual representation that will make people recognise that it’s your official Facebook page. It also presents the first element that potential followers will see when they interact with you in the comment section or on search. That’s why imagery is a crucial aspect of your Facebook marketing strategy. Treat it like the title of an article you’re writing. Make it as attractive as you can – all while making sure that it represents you and your business.

 

With around 180×180 pixels to work with, you don’t have that much space to fit complex texts or cluttered images. That’s why you should make sure that the profile picture you choose is simple and minimal. If you’re running a solo brand, you can go for high-quality close-ups or headshots. If you’re running a company; of course, a high-quality company logo with a minimalist vibe is always the best choice.

 

Add Some Flair to Your Cover Photo

The cover photo is the complete opposite of your profile picture. It’s bigger and can fit a much larger image. It’s typically the “wow” factor that will give your visitors more reason to stick around and see what you have to offer. So, if your profile picture is the title of your article, then you should treat your cover photo as your first paragraph. It should be an attractive image that can visually represent what your business is all about. Don’t choose any random image just because it looks great. If you do, you’re wasting a great deal of real estate that you could’ve used to add more information about your brand. Facebook cover photos have an 820×312 pixel limit. So, you have all that space to place some attractive imagery, as well as some useful texts like your contact number, email, address, and much more.

 

As you can see, Facebook marketing isn’t as complicated as you might think. Sometimes, all it takes is perfecting the top two images in your page to make it more attractive and appealing to your target audience. So make sure you follow these two fantastic tips and improve your Facebook marketing campaign.

 

SEO and Social Media Marketing

Social media marketing (SMM) is the current trend in the world of SEO. In essence, social media marketing through search engine optimisation stars a back and forth conversation with the targeted or potentially targetable audience. Finding then on Myspace, Facebook, YouTube, blogs, and anywhere in between, businesses are taking note of what is ‘in’ with said audience thanks to SEO social media marketing. Also, by doing so, web traffic increases, product or service interest increases, proceeds increase, and customer satisfaction increases. The more clients are satisfied, the more they will review your business positively, and the cycle of SMM continues.

 

 

Marketers sometimes create group “hangouts” and sometimes become a part of such online communities and forums. From Digg to Craigslist, potential customers are everywhere, and the only way business owners will make profits in today’s world is through SEO social media marketing, increasing web traffic and popularity. SMM evolves every day, thanks to YouTube, where everyone can now get 15 minutes of fame 24/7.

 

Regardless of how marketers come up with new ways to get further attention towards a product or service, the question is “are users searching for such service or product?” Online visitors may read a blog here, an article there, but they may not buy anything. There is no guarantee that any internet user is interested in the free newsletter, or review, or video, or any of that SMM hard work businesses pay for to be created. The kicker is that it does not matter. Regardless of how many searches are done on a specific subject, the SEO marketer aims to ensure that if the search is done, the vendor is prepared with content and articles full of SEO. This advertising strategy shows how SMM is evolving.

 

SEO Social Media MarketingSEO social media is stressed not because of how useful it is, but because of how essential it is in the SMM world. Although ironic, the strategy for some, you need to be prepared as the advertising strategies are changing. In this regard, you should consider working with a digital marketing agency that offers not only ordinary SEO but also SEO social media marketing. With such a company, you can be sure to take your online business to the next level by reaching more prospective customers who will soon convert into sales. When looking for a digital marketing agency, also ensure that the company has a good track record as well as years of experience when it comes to digital marketing. Also, get references and contact them to be sure what the company is promising is what they deliver.

Why Hire a Digital Marketing Agency

No doubt that the future of marketing is digital. While you can market the service/products on your own, you’re highly discouraged from doing it. The best way of going about it is hiring a professional digital marketing agency Adelaide. The benefits of using a professional digital marketing agency include:

Save Time and Money

Digital Marketing Agency AdelaideIf you’re a business owner, the chances are that you’re always too busy trying to do your business. You have business meetings to attend to, phone calls to make, and other business issues to handle. It leaves you with no time to concentrate on the business marketing aspects.

When you hire a professional digital marketing agency, you need not worry about marketing your business as they can do that for you professionally and efficiently.

It might sound absurd that you will save money by hiring a digital marketing agency but it’s true. For example, if you hire an in-house digital marketer, you will pay him an average wage of $70000 a year. Hiring an agency costs just a fraction of that

You achieve results fast

When you’re handling the marketing part of your business, you most likely will not know what works and what doesn’t – you will be doing some guesswork which would never be good for your business. It results in making many mistakes before you see good results.

Digital marketing firms specialise in marketing. Therefore, they understand all the ins and outs of the business niche. Since digital marketing mediums change now and then, the agencies keep updated with the mediums to be sure that they offer the best digital marketing strategies to remain relevant in this business. Because of this, you can guarantee success in your industry.

Save on technology and tools

To undertake practical digital marketing, you need to have the right tools to monitor your accounts, track your data and make other marketing tasks. As a small business holder, you can’t afford the necessary tools and technology, and that is why you need a digital marketing company.

When you hire professional digital marketing services, you do not only save time and money, but you also save on marketing tools and technology. The tools can get very expensive especially when it comes to upgrading them.

Professional Experience

Educated, trained and experienced experts run digital marketing companies. When you hire their services, you bring knowledge into your business. It results in the fast growth of your business.

As you can see, a Digital Marketing Agency Adelaide comes in handy when it comes to marketing your business. They have much to offer, and so there is no need of stressing yourself with the digital marketing aspect of your business or hiring an in-house marketer as you will end up paying lots of money. The best thing is to hire the best digital marketing agency and sit and watch as your business takes on to the next level.

Email Marketing Tips that You Need to Know

One way through which you can reach to your customers is through email marketing. Some say that it is an old-fashioned way and gives little to no conversions at all for your website. However, this is not true. Most individuals fail in email marketing because they fail to study and plan their email marketing strategy.

The reason why email marketing Adelaide is among the best ways to market your product, services, or website is that everyone has an email address. You may argue that not all, but who in the internet world has no email address? To ensure that you become more successful in your email advertisement efforts, here are for simple tips that you can follow:

Choose your subject line carefully

You heading must be perfect. It should be direct, eye-catchy, and worthy of being opened. Your subject title is the first impression, and that is why it is crucial that it must be perfect. By choosing and carefully planning what the heading would be, your email will not end up being flagged as spam.

Do not over punctuate

This is a common misconception. Emails that have the subject line and body over punctuated are less likely to be opened. Exclamation and question marks are the most overused punctuation. If you put in many question tags and punctuations, it is to be expected that your message will be flagged as spam by the user, and in worst cases, it can get banned from their email provider. It is not only grammatically incorrect, but it does not look good. It is like you are shouting at your user or clients. Therefore, always use proper grammar and punctuate your email correctly.

Don’t over email

Nothing annoys a person more than receiving many email messages from the same provider on the same day with the same content. It is very irritating especially for email users who are very particular about spam. They will get your email banned faster even before you can convey the message. Send the email to your user only when it is necessary and when you have to. If you have promotions, notify them but never over send.

Be original and always be honest

At all costs, be authentic in your email marketing Adelaide campaign all the time. Never put lies in your email to increase visitors to your site as this will cost your business when the clients find that what you said was not true. Treat your email audience well and never deceive them. By being original and honest, you will get not only more conversions, but your email audience will respect you as well. This makes your business credible, and your future emails to your audience will not be unsubscribed to or marked as spam.

 

Why Hire a Professional SEO Expert

Today, it has become a common practice for new and old companies to hire SEO specialists to make their websites hit. So, here comes the big question – why should a company invest a lot of money to hire SEO specialists? Before answering that, let’s get a good understanding of SEO.

SEO is an acronym for ‘search engine optimisation’. So an SEO expert refers to someone who is capable of writing articles about a service or product and optimising them to appear among the top few results of a search using common and popular search engines like Google and Yahoo.

Below are the reasons to hire a professional Melbourne SEO expert.

A professional SEO expert knows to put the right keywords in articles so that whenever a person searches for a product or services using that keyword, he will get the article written by the professional SEO expert as one of the first few search results.

Writing an article may not be a problem for a person who is proficient with the language to be used, but making sure that the piece will be picked as one of the few articles as a search result on the internet is a critical task. So, after spending a lot of money and effort in creating a website, it will be heartbreaking for a business if it finds itself in a position where potential customers are not aware of the site. To ensure that this does not happen, companies will always hire a professional SEO expert.

Making an article search engine optimised does not mean stuffing the article with lots of keywords. In fact, if you do that, the reverse of the intended result may happen. When a piece becomes stuffed with a lot of keywords, the scenario is known as spamming. So, restricting the number of keywords is an art where an SEO expert can come in handy.

The rules and strategies of getting search engine optimised are changing now and then since it is not a definite science. Therefore, someone who isn’t aware of these rules and strategies will not be able to prepare a search engine optimised article. Here again, a good SEO expert has a role to play.

An amateur may have the expertise in diverse sectors which is a must for writing SEO articles. Compared to this person, an SEO expert has more sector-specific knowledge.

In most cases, companies that don’t want to hire SEO specialist will invest a lot of money in training their employees on SEO based article writing and marketing. This money can, however, be saved by hiring professional SEO services.

Many businesses are operating online in the current market. For them, being noticed online is a must. In this case, the need to hire a Melbourne SEO expert cannot be overlooked, and you should always ensure that you have the best experts.